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Summer Reading for Entrepreneurs

This year’s summer reading program is full of fun and food, games and prizes – but what about the books?  Not to worry, we still have scads of those, too!  Summer in the City just wouldn’t be complete without great reads to jog your mind on these lazy days.



Enchantment: The Art of Changing Hearts, Minds, and ActionsEnchantment book
by Guy Kawasaki

Enchantment can happen during a retail transaction, corporate negotiation, or a Facebook update. And when done right, it’s powerful.


Steve Jobs by Walter IsaacsonSteve Jobs Book Cover

A riveting biography of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries.


How to be Useful: A Beginner’s Guide to Not Hating Work by Megan HustadHow to be Useful Book Cover

A delightfully original, unerringly hip, yet marvelously practical handbook for a new and slightly cynical generation.


Craft, Inc. : Turn Your Creative Hobby Into a Business by Meg Mateo IlascoCraft, Inc. book cover

Accessible, informative, and more than a little spunky, Craft, Inc. is the  definitive hipster business primer for entrepreneurial crafters to turn what they do for fun into what they do for money.


Citizen Girl by Emma McLaughlin and Nicola KrausCitizen Girl book cover

With biting accuracy and devastating wit, Citizen Girl captures what it means to be young and female in the new economy, where a college degree qualifies you to make photocopies and color-coordinate file folders.


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