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New Series: Social Media Marketing for Beginners

Not certain where to begin your business’s or non-profit’s social media marketing strategy?

Learn the basics from local celebs and social media gurus in this 4-part series every Thursday, OCT 12–NOV 2 at 7-8:30 PM in our Auditorium.


SCHEDULE

Developing A Social Media Plan
THU | Oct 12 | 7-8:30 PM | Auditorium
Developments in information technology and online social networking have posed opportunities and challenges for businesses and organizations. In this first session, Hyunjin Seo, Associate Professor of Strategic Communication at the University of Kansas, will teach you how to develop a social media plan that supports your organizational goals. Come and learn effective ways to identify key demographics, create and share social media content, and evaluate social media-based initiatives.

Twitter Marketing Basics
THU | Oct 19 | 7-8:30 PM | Auditorium
The immediacy of Twitter feeds attract many users, but can be overwhelming to the uninitiated. In this second session, Lawrence Public Library’s William Ottens will cover Twitter marketing basics for businesses and nonprofits while Officer Drew Fennelly (winner of 2017′s Best of Lawrence: Social Media Organization or Nonprofit) will share Lawrence Police Department’s success story.

Facebook Marketing Basics
THU | Oct 26 | 7-8:30 PM | Auditorium
Managing a Facebook page for a business or nonprofit organization can often feel like a full-time endeavor. For this third session, Lawrence Public Library’s Marketing Coordinator Heather Kearns and the owner of Ladybird Diner Meg Heriford will put their heads together to discuss the basics of managing a Facebook page for a business or organization along with some tips and tricks to succeed in connecting with the Lawrence community.

Social Media Copyright and Fair Use
THU | Nov 2 | 7-8:30 PM | Auditorium
Copyright and fair use are so fundamental to 21st century life that we frequently fail to recognize them. This is particularly true on the web and in social media, where copying and sharing are as easy as a few clicks. It’s important to have a basic understanding of copyright and fair use from both legal and ethical perspectives. In this fourth and final session, Josh Bolick, KU Libraries’ Scholarly Communications Librarian, will teach you the basics of copyright and fair use and how they work in social media contexts with specific examples, strategies, and time for discussion.

2 Comments

  1. Sherry Umscheid says:

    Hello, I attended the session on twitter last night and wondered where I might find the info from the first session on marketing. I missed last weeks session. Really enjoyed the presentation last night. Thanks for doing these sessions.

    • Heather Kearns says:

      Hi, Sherry! So glad to hear that you like the sessions! Jessi in Info Services is the brain behind this 4-part series. She’ll be able to answer your questions. Her email is: jharris@lplks.org. Thanks and hope to see you at the next two.

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