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Social Media Marketing For Beginners: Where Do I Start?

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Thursday, October 26th 7:00 PM - 8:30 PM Library Auditorium Adult, Senior, Teens

Learn about social media marketing basics from local celebs and social media gurus. Jessi’s got info: jharris@lplks.org

 

Developing A Social Media Plan

THU | Oct 12 | 7:00-8:30 PM | Auditorium

Developments in information technology and online social networking have posed opportunities and challenges for businesses and organizations. In this first session, Hyunjin Seo, Associate Professor of Strategic Communication at the University of Kansas, will teach you how to develop a social media plan that supports your organizational goals. Come and learn effective ways to identify key demographics, create and share social media content, and evaluate social media-based initiatives.

 

Twitter Marketing Basics

THU | Oct 19 | 7:00-8:30 PM | Auditorium

The immediacy of Twitter feeds attract many users, but can be overwhelming to the uninitiated. In this second session, Lawrence Public Library’s William Ottens will cover Twitter marketing basics for businesses and nonprofits while Officer Drew Fennelly (winner of 2017′s Best of Lawrence: Social Media Organization or Nonprofit) will share Lawrence Police Department’s success story.

 

Facebook Marketing Basics

THU | Oct 26 | 7:00-8:30 PM | Auditorium

Managing a Facebook page for a business or nonprofit organization can often feel like a full time endeavor. For this third session, Lawrence Public Library’s Marketing Coordinator Heather Kearns and the owner of Ladybird Diner Meg Heriford will put their heads together to discuss the basics of managing a Facebook page for a business or organization along with some tips and tricks to succeed in connecting with the Lawrence community.

 

Social Media Copyright and Fair Use

THU | Nov 2 | 7:00-8:30 PM | Auditorium

Copyright and fair use are so fundamental to 21st century life that we frequently fail to recognize them. This is particularly true on the web and in social media, where copying and sharing are as easy as a few clicks. It’s important to have a basic understanding of copyright and fair use from both legal and ethical perspectives. In this fourth and final session, Josh Bolick will teach you the basics of copyright and fair use and how they work in social media contexts with specific examples, strategies, and time for discussion.

 

  • Contact: Jessi Harris
  • Contact Information: jharris@lplks.org